California union funds national campaign critical of dialysis quality

A $3.5 million national media campaign funded by the Service Employees International Union-United Healthcare Workers West launched on Feb. 5, featuring ads on national cable networks, consumer health websites, social media and in newspapers.

The ads indicated that the dialysis industry faces problems, including under staffing, unsanitary conditions and overcharging patients, according to the SEIU-UHW. The ads, which will appear in Washington, D.C., California, Colorado and Massachusetts, highlight the practices of the dialysis providers DaVita Kidney Care and Fresenius Medical Care North America, the union said in a press release.

The Patients and Caregivers to Protect Dialysis Patients – an advocacy group primarily funded by dialysis providers – has labelled the campaign as…

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